Welcome to Harley-Davidson Homecoming! We're so excited to once again open the gates to Veterans Park for an amazing weekend of live music. Your VIP perks will help you make the most of your weekend.
We’ve compiled this guide to help you take full advantage of everything VIP has to offer. If you have any questions that weren't addressed below, please reach out info@hdhomecoming.com. We can’t wait to see you at Veterans Park!
Bring Your Festival Wristband
- If your wristbands were not mailed to you and are at Will Call, you can pick them up at the Festival Box Office. A government-issued ID is required to verify your order and pick up tickets.
Box Office Location and Hours
Wristband Activation and Cashless Registration
- Wristband activation ensures a smooth process when entering the festival each day and allows you to add emergency contact information to your wristband. All you need to do is enter your wristband ID number (located on the inside of your wristband) and contact info to activate. Next, register for Cashless with any credit/debit card. Cashless is the easiest way to pay for food, drinks, merch, and more — all with the tap of your wrist. You can activate your wristband and register for cashless here.
Bag Policy and Allowed & Prohibited Items List
- Review our Veterans Park Bag Policy – CLEAR BAGS ONLY and our Veterans Park Allowed and Prohibited Items List to make sure you are in compliance.
Harley-Davidson Homecoming will take place at four main locations around Milwaukee and the surrounding area from July 10-13, 2025. Six local Harley-Davidson® dealerships will also host a variety of activities at their locations. To get to Veterans Park, follow the directions below!
Directions to Veterans Park
We encourage you to ride your motorcycle but get here however you can!
- If you’re looking to get around Milwaukee once here, utilize Milwaukee’s public transportation options.
- Traveling from a surrounding city to Milwaukee? Check out Rally Point to reserve your seat for travel on a high-end bus without the hassles of driving, parking, or navigating traffic. Available in select Illinois and Wisconsin locations.
- It's important to be aware of road closures and construction projects that may impact your route. Visit 511 WI Projects to see road closures and construction projects taking place in Wisconsin.
Parking near Veterans Park
Parking options will be limited to motorcycles only at Veterans Park.
- There will be limited complimentary, first come, first served, on-site motorcycle parking.
- Cars will be required to find parking in the surrounding area. You can find spots available at parking.com as we get closer to the event dates.
Rideshare Pick-up and Drop-off
- Rideshare to Veterans Park: Pick-up and drop-off for Uber and other ride sharing options is located at 920 E Mason St, Milwaukee, WI 53202, the intersection of N Prospect Ave and E Mason St.
Bicycles
- Bicycle parking will be outside the West Entrance. Remember to come with a lock to keep your bike secure while you’re at the show.
VIP Entrance
- VIP ticket holders have a dedicated entrance lane at both of the festival entrances. Look for signage that says "VIP" when entering the festival.
VIP Lounge
Enjoy unlimited access to the VIP Lounge to relax and recharge between sets. See what amenities are available in the VIP Lounge Below!
- Shaded Seating Area*
- Air conditioned restrooms
- Private full-service bar with drinks for purchase
- Dedicated food options for purchase
- Jumbo screen with live streaming of festival stage.
- Dedicated VIP Harley-Davidson Homecoming merchandise pop-up store.
- Dedicated VIP concierge to assist with your festival needs
- Water refill station
- Lockers and mobile charging units for rent (available first-come, first-served)
*Lounge seating area is not intended for Stage Viewing
VIP Viewing
- VIP ticket holders have access to the VIP Viewing platform at Main Stage plus dedicated on-field viewing.*
* All viewing area in VIP are limited capacity, first come-first serve and non-reserved. With the exception of ADA viewing zone(s)
The Extras
- VIP ticket holders have access to an Express Lane at the main Festival Merch Store.
See you at Homecoming!